About Us


What we do?

Building real connections with families navigating the early stages of parenthood.

Who we are?

A community of people dedicated to providing an innovative, customer focused shopping experience that instills families with confidence in parenthood.

What we believe?

GREAT IS JUST THE BEGINNING 

Our ambitious and forward thinking philosophies drive us to believe that great is only a jumping off point. A fast paced environment and our relentless entrepreneurial spirit allow us to continually set the bar for retail trends across North America.

COURAGEOUS INTEGRITY 

Doing the right thing, while not always easy, is only option. We are guided by a strong code of ethics solidly rooted in honesty, respect and candor.

UNCOMPROMISING COMMITMENT TO EXCELLENCE 

We hold ourselves to the highest standard in all that we do. It is reflected in our brand, demonstrated in our work ethic, and evident in our commitment to quality. Our dedication and passion to excellence resonates within and from our people.

WE LOVE PEOPLE

People are the core of our business and open minded, honest, and respectful relationships are the foundation. We look to connect with and facilitate confidence in people and make them feel valued.